If prospects are indifferent to you, you have to be different to get their attention. Melissa was having trouble Getting In to a roofing company, so she bought an inexpensive shingle at a local home store. On the back of it she wrote, “I’ve been trying to contact you to show you how we can blow the roof off your sales like we’ve done for other roofers. Call me to see if we can do the same for you.”
Is it corny? Yes! (And I’m not usually in favor of corny.) What’s important is that she got his attention. When she called next, her prospect had a smile on his face and took her call. She Got In! And that’s the point. There are lots more cool ideas in Step 6… and even more on my 70-minute Non-Traditional Stress-Free Selling (formerly Pearl Marketing) CD on my website, www.MagazineAdvertisingSales.com.
Welcome to stress-free sales,
Jenae Rubin
Jenae@MagazineAdvertisingSales.com
www.MagazineAdvertisingSales.com
This is an excerpt from Jenae's upcoming book, Stress-Free SellingTM: Make Objections Disappear
