Magazine Advertising Sales Training: Getting In Made Easy

Let's say you want to contact someone who doesn't know you. You may be hesitant, because in the past, they didn't return your calls or blew you off pretty quickly. With that background, of course you're not overly thrilled about picking up the phone and calling someone new!

Imagine this scenario instead... Instead of calling to talk about how wonderful your magazine isre and why they should hire you, you call to talk about them and to offer something that will help their business. The dynamics of the conversation is completely different if your opening line is something like: "Hi, I'm Jenae. I'm calling to see if we can help increase your sales like we have for other companies like yours. I'd also like to share with you a report on how you can XYZ. Is now a good time to chat?"

The XYZ report can be an article you've run in your publication that they may not have seen (like a Top 100, Trends report or Buying Habits report), other Top 10 Tips you can put together (like Top 10 Tips to Successful Advertising... nothing to do with your publication) or even a copy of someone else's article you've read, like one my my past newsletter clips!

If the report you're offering is of keen interest to the person you're calling, they will be more willing to speak with you. Certainly, your chances are higher than if you say, "I'm calling to talk to you about advertising right now."

Make your calls all about them, and you'll find Getting In gets easier and easier.


Welcome to Stress-Free Selling®,
Jenae

P.S. If I can help you overcome sales challenges and reach your goals, call or email me. 954-290-9896 Jenae@MagazineAdvertisingSales.com

P.P.S. For a list of sales resources, click here.

P.P.P.S. Publishers & Ad Directors, call for a free consultation (954-290-9896).