Jenae,
It's great that you are thinking of doing seminars. I will look for the dates when you post them. One more question that is very vital... How do you reply when a customer that has advertised once or twice says that they are not sure print advertising actually gets them any business or is worth the cost? I tried to research studies on the effectiveness of published advertising and have only come up with one study by the Magazine Association of America which is not an objective study I'm sure. I really need a good reply! Thanks!
Deborah Bertossa
Deborah,
The trick is not to sell ink on paper in the first place. I almost never sold one or two time ads… almost always sold annual schedules. If people buy one or two times, that’s equivalent to their telling you they don’t believe it’s a good buy in the first place. You have to establish desire before you make a sale… otherwise, this is the dilemma you get into. Buy my CDs, bring me in to do a training session, or set up a coaching program. I know I can help you.
Here's to Stress-Free Selling,
Jenaé
Jenae@MagazineAdvertisingSales.com
www.MagazineAdvertisingSales.com
954-476-0067
