On May 15, the New York Times reported that starting this Fall, Turner TV is offering advertisers spots that capitalize on the content of the movies!
AMC cable network is teaming up with Nielsen Media Research to offer Audience Identity Metric so they can offer packages to advertisers that are tailored to the behavior of the consumers who watch those movies.
Contextual online advertising is commonplace, and while online advertising grows, it is changing the way advertisers think about traditional print media.
Publishers Information Bureau recently reported consumer magazines ad revenue decreased 1.2% the first quarter 2008 and ad pages sank 6.4%.
You may be surprised to read this in my monthly newsletter as its usually filled with tips. Here's the point, if your continue to sell ink on paper, you are going to fall into this downward spiral. Some systematically beat the economic trend. When I sold advertising, I always did. How?
Make sure your sales approach gets you there. Remember: if you continue doing what you've always done, you'll get the results you've always gotten. Now, more than ever, it's imperative that you dare to make some changes in your sales strategies and tactics. Go back through my previous newsletters, and select one new idea to implement today. Or buy a CD. Top atheletes practice their skills every day. When was the last time you practiced your ground strokes?
Welcome to Stress-Free Selling,
Jenae
P.S. If I can help you overcome sales challenges and reach new goals, call or email me.
954-290-9896
Jenae@MagazineAdvertisingSales.com
