Client Question...
Instead of an sending a proposal as an attachment, should I just put the letter in the email?
My Response...
Emails are best when readable on one screen. The letter is two pages, so it's too long for an email.
Another Option...
It would be best if you call them instead. Voice to voice always trumps writing. Salespeople would be unnecessary if letters could do the selling. You need to know what his hot buttons are before you can "convince" him to buy anything... so call first!
Welcome to Stress-Free Selling®,
Jenae
P.S. If I can help you overcome sales challenges and reach your goals, call or email me. 954-290-9896 Jenae@MagazineAdvertisingSales.com
P.P.S. For a list of sales resources, click here.
P.P.P.S. Publishers & Ad Directors, call for a free consultation (954-290-9896).
