Jenae,
What is good wording for a “button up email” for renewals?
John,
You need to talk with them first! Then you can zap an email with a summary… no proposal, no grandiose verbiage. NO, don’t send an agreement until they agree! Otherwise if they don't renew, you probably won't get them on the phone when you need to speak with them… well, ok, not never, but you know how hard it can be when they don’t want to talk with you. So you WANT to speak with them before you send a renewal.
Just one or two days ago, you talked about how important it is to connect with clients (saying if you don't your competitors will... and you're right.) If you let this once-a-year opportunity pass, and you don’t have a regular "touch" marketing campaign, when are they ever going to feel connected to you and that you truly care about anything other than their money?
You’re right! This is VERY important. Let me know if this helped.
Welcome to Stress-Free Selling®,
Jenae
P.S. If I can help you overcome sales challenges and reach your goals, call or email me. 954-290-9896 Jenae@MagazineAdvertisingSales.com
P.P.S. For a list of sales resources, click here.
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