December 21, 2010

Magazine Advertising Sales Training: If It's About Them, When Do I Talk About Me?


So, when do I tell them About My Product/Service?

If you’re focused on their goals, by showing how you can solve their problems, you become the logical solution. You show your credibility and worthiness by talking about them… not you!

You will be surprised at how few questions Prospects ask about you!
If they need to know more about you, they will ask! When you appear to have the logical solution to their problems, prospects ask very few questions about you. The way many people sell now, they probably spend a lot of time talking about themselves. That’s lopsided!

If you feel you have key points you need to make, in a written proposal, include them as Addendums. In a face-to-face proposal, you will find out when you close the call what else you need to discuss… if anything. Stay focused on your prospects goals, objectives, priorities and obstacles, and you become the only logical decision... and you won't have to speak about yourself hardly at all!


Welcome to Stress-Free Selling®,
Jenae

P.S. If I can help you overcome sales challenges and reach your goals, call or email me. 954-290-9896 Jenae@MagazineAdvertisingSales.com

P.P.S. For a list of sales resources, click here.

P.P.P.S. Publishers, Ad Directors - call for a free consultation (954-290-9896).