Why do we get objections?
Most objections aren’t real. They’re an easy way getting rid of you without actually saying No! Your goal is to eliminate fake objections. You can only do this by having real conversations. The only way this will happen is when your focus is on them, not you.
It sounds strange, but the idea is to sell without selling, to sell without talking about yourself. When you do this, sales happen naturally and stress-free. That’s what we’ve been talking about.
Objections are the first step to a sale
This Old School thought also says, "If you don't get an objection, there is no interest." NOT!!! In the old days, when manipulative selling ruled, this may have been the case. Objections indicate you haven't shown me you are worth more than my money. It's that simple. It doesn't mean they don't like you. It doesn't mean any of those things going on in your head. It just means that the value isn’t evident. It also probably means the focus isn't in the right place.
If Stress-Free Selling® is your goal, then everyone is comfortable. Your Prospects may have questions or concerns. Few objections arise… when sales are approached properly. You’re having a conversation. Objections don’t frequent conversations!
Welcome to Stress-Free Selling®,
Jenae
P.S. If I can help you overcome sales challenges and reach your goals, call or email me. 954-290-9896 Jenae@MagazineAdvertisingSales.com
P.P.S. For a list of sales resources, click here.
P.P.P.S. Publishers, Ad Directors - call for a free consultation (954-290-9896).
